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Salesmsg: Head of Marketing

    Headquarters: Delray Beach, FL

    URL: https://www.SalesMessage.com

    Who we are

    At Salesmsg, we believe conversations are good for business.
    The fastest, easiest way to start those conversations is through text messages. That’s why we built a simple, scalable platform that makes two-way texting conversations possible for businesses.
    Our team of extremely talented people designed our Salesmsg app—our all-in-one text messaging and calling platform for sales, marketing and support teams. 
    Salesmsg is also a fast-growing startup. For two years in a row, Inc. Magazine has named Salesmsg one of the fastest growing private companies in America as part of their prestigious Inc. 5000 list. 
    Since we launched, Salesmsg has helped thousands of businesses attract, engage, convert, and care for customers with text messaging.
    Right now, we’re excited to announce we’re looking for a new Head of Marketing to take everything we’re doing to the next level.
    (Could this be you? Read on for details. But first…)

    Why Salesmsg?

    We’re a people first company.

    Easy to say, right? We really mean it. We love hiring remarkable, brilliant-but-humble people who are some of the kindest people you’ll meet. That includes everyone from our two co-founders to our just-started-this-week team members. 
    We ALSO put our customers first. 

    Our ultimate goal is our customers’ success. That goal drives every area of our business from our product team who created 157 new features in 2023 alone to our customer success team who responds to customers in an hour (or less). 

    We’re a remote company. 

    Why bother moving or driving to the office when you can work from home? That’s why our team is spread across the U.S., Europe and Asia (Florida, New York, Georgia, Indiana, Colorado, Wisconsin, Texas, Utah, California, Bosnia Herzegovina, and Belarus). As long as you can show up to work on your computer, we’re happy to have you!

    We only build exceptional SaaS products.

    Our worldwide team built our best-in-class platform with simple, scalable features that we improve every single day. 
    We give potentially life-changing equity.

    We’re a startup, so we want to reward the top performers who get us where we’re going. That’s why we give equity in the company, so your hard work in our company’s future will directly impact your future too.  
    We pile on the benefits.

    Besides a competitive salary and equity, we offer all the benefits you need to take care of yourself and your family like health, vision and dental. 
    Plus, we care a lot.

    Our Core Values


    1. We Figure It Out.
    We’re a startup. Stuff will break and things will not work as you want them to. You will hit barriers and blocks keeping you from getting done what you said you’d do. You are the type of person that “come hell or high water” will figure it out. This is fun for you.

    2. Seek Continuous Improvement.
    We pursue GREATNESS. There’s a wealth of knowledge in books, articles, videos, courses, training events, and everywhere you look. Just Google it. If you can’t “figure it out” yourself, trust me, someone else already has for you. We’re resourceful and go deep to learn the best strategies.

    3. Keep it Real & Conversational.
    Seeing things for “how they truly are” gives us power. In fact, we have be real in order to survive and thrive. We have to speak truthfully and honestly because if we don’t things go unsaid, animosity stirs, and resentment takes over. It’s debilitating for high performance teams to win. Speak truthfully and keep it real. Call it like it is. Provide solutions, not problems.

    4. People First Mindset.
    As we seek to constantly improve we realize that the best answers to many of the opportunities to grow, products to create, and partnerships to solidify come from our customers. Helping the customer achieve success is our ultimate goal and through that we find new ways to make our product and team better.

    5. Flexible.
    The road is never straight and there will be twists and turns and bumps and stops. We all need to row in the same direction to work together and get things done. Don’t make it harder than it has to be. If it takes a few minutes, hook a brother up. Don’t battle. We win together, not apart.

    Okay, with that out of the way, let’s get into what this role will look like for you…

    Head of Marketing: Is this you? 

    Are you a marketing geek who can’t wait to dig into the numbers? 
    Do you delight in crafting brilliant campaigns—in every imaginable medium? And most of all, do you love building your own team of world-class marketers?
    If so, you could be the marketing genius we’re looking for. 
    As our new Head of Marketing, you’ll be in charge of every aspect of our marketing department. That includes overseeing our marketing KPIs, lead generation, digital campaigns, paid media, advertising, PR and any other creative marketing projects. It means leading and growing our small-but-awesome team of marketers. 
    (Sound like fun? Keep reading!)

    What you’ll own and improve

    Marketing campaigns: At the highest level, you’ll own all our marketing campaigns. That includes all the KPIs for all promotional efforts, lead generation, paid media, PR and digital marketing efforts.

    Marketing team: We’re JUST starting to grow this team. (As of this posting, we have a marketing team of two counting the CEO.) So we’re relying on you to help us build and grow this team with top-performers around the world. You’ll also ensure everyone on your new team hits their KPIs and goals.

    Conversion funnels: You’ll own and execute marketing campaigns and funnels at all stages of the customer lifecycle—awareness, acquisition, activation, retention and referral.

    Marketing plan for the year: We go deep on planning. You’ll be our marketing quarterback who builds the entire strategy for the upcoming year including promotions and paid media efforts. 

    Brand awareness: Along with our in-house content person, you’ll be responsible for the overall look and feel of the Salesmsg brand online in content, social media and campaigns.

    Leads, leads, and more leads: Ideally, you’ll walk in the door with 57 different lead-generation ideas—and have the experience to test the best ones first.

    Paid media, PR and outside agencies: We do NOT do everything in house. You’ll be the one who works directly with any outside agency for PR, paid media, direct mail or any other marketing activities. (And you’re excited to craft the strategy for these efforts.)

    LTV, CAC, RPU: We talk numbers every week—and we want to hear from you. Ideally, you’re a marketing nerd who absolutely loves digging into and reporting on all the numbers.

    The $$$: Along with hiring, you’ll own the monthly, quarterly and annual budgets for marketing. 

    The documentation: We LOVE documenting every process we do. You’ll own the marketing department’s documentation across the board.

    The competition: You’ll have your finger on the pulse of everything happening in our industry—including what our competitors are doing in their marketing.

    The innovation: On the product side, we’re constantly innovating. So we’d love to see new creative solutions for our marketing too.

    The countless things we haven’t thought of yet: Again, we don’t micromanage. You tell us what needs to happen to hit our numbers. Then do it. Simple as that.

    And, probably many things you don’t know yet. That’s okay! We’re excited to learn with you.

    What you already have

    5+ years experience in a B2B SaaS marketing role
    Incredible writing skills. You love crafting copy!
    The background to take on online marketing, including content marketing, advertising, SEO, and social media.
    Track record of building measurable B2B programs and marketing communications efforts that deliver against business goals.
    Strong understanding and experience of working within a SAAS based company
    You can drive marketing strategy and execute marketing plans.
    You love implementing strategies on an international scale.
    You have experience running multi-channel marketing campaigns.
    You have a solid background in web analytics.
    You know and love CRM software—especially HubSpot, Salesforce and others.
    You have what it takes to lead and inspire a team.

    How success is measured

    Complete ownership of the entire marketing department.
    Specific KPIs, targets and outcomes to show off your skills throughout the year.
    Your team is happy, high-functioning and successful. 

    To recap, you’ll enjoy

    Remote work: Work from anywhere

    Medical, Dental, and Vision Insurance: Personal health, dental, and vision 50% covered after 30 days.

    Team trips: We book at least one all-expenses-paid team trip per year.

    Unlimited PTO. Need time off, just let us know.

    Wellness Perks: Classpass access to 41,500+ studios worldwide (yoga, cycling, Pilates, Barre, running, strength training, dance, sports, videos and more.)

    Books and Courses: A monthly budget of $100 to spend on books. Plus access to over $100,000 in courses and training across marketing, content, SEO, webinars, sales, customer success, and so much more.

    Focused Time Blocks: We discourage meetings before noon so employees can have undistracted time to work.

    Bonus Structure: Potential bonuses based on performance.

    $250 Charity Donation: We will donate to any charity of their choice.

    Semi-Monthly Paychecks: Get paid on-time every other Friday.

    Swag: T-Shirts, stickers, and Salesmsg gear to kit you out!

    Teledoc Virtual Health: Speak directly with a doctor anytime from anywhere.

    TalkSpace Online Mental Health Therapy: We’ve got you covered for when you need help.

    Incredible Growth and Promotion Opportunities: Ground floor opportunity to make your mark.

    Ready to get started?

    We hope you already clicked the button to apply.
    But just in case, please know that we completely understand that not everyone will tick every box above. That is not as important as who you are. We’re looking for a remarkable marketer who’s willing to do the work to help us build something great. 
    Seriously, if this sounds like something you’d love to do—and you’re willing to take on this challenge—we want to talk with you.
    Go for it. Click the button above to apply now!

    To apply: https://weworkremotely.com/remote-jobs/salesmsg-head-of-marketing-1